2 edition of Guide to marketing research found in the catalog.
Guide to marketing research
Manitoba. Small Business Assistance Centre
|Series||It"s your business -- 1|
|LC Classifications||HF5415.2 M36|
|The Physical Object|
|Pagination||20 p. :|
|Number of Pages||20|
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This is Paul’s first book not to be published traditionally in hard copy. It will appeal to you if you have an interest in market research, you have a market research project to complete and need help with how to go about it, you are studying for a business degree and Guide to marketing research book research is part of your course or if you are taking the Market Research Society/City & Guilds Certificate in.
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This book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. Guide to marketing research book is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research.
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He is the author, co-author, or editor of books, chapters, and proceedings including An Introduction to Marketing Research. Qualtrics, (with G. Albaum); Fundamentals of Marketing Research. Thousand Oaks, CA: Sage Publishers (with G.
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He holds lectures on market research and multivariate data analysis around the world and his research has been published in top-tier journals such as Journal of the Academy of Marketing Science.
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